One name -- creditcheck.com -- went for $3 million but paled in comparison to the sale of sex.com, which sold for $12 million last year and $350 million for business.com, according to Cahn, who knew the site's buyer and seller.
Fischer, 44, of Brooklyn, New York, and Goldberger, 46, of Cherry Hill, New Jersey, figured there was money to be made early.
Goldberger's entry into the business was unorthodox to say the least. In 1996, the Hearst Corp. sued him, alleging trademark infringement after Goldberger registered esqwire.com, which resembles one of the company's magazines.
The two sides eventually settled and Goldberger, a lawyer, was allowed to keep the name. Word got out that Goldberger knew something about the thorny legal issues involving Internet domain names and people began approaching him for advice.
Goldberger's fascination with the burgeoning industry was sealed.
"I was an entrepreneur strapped into this suit-and-tie job," Goldberger said. "Kind of a square peg in a round whole and this lawsuit just kind of changed everything for me."
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